JANNE AALTONEN / DESIGN × AI × IMAGINATION
Product, service & UX design.
Creative direction. AI & innovation.
JANNE AALTONEN
HELSINKI, FINLAND
Good design starts with understanding: people’s needs, the business, and the problem worth solving. AI gives us more ways to explore, prototype and learn. Expertise helps us judge which possibilities deserve to become real.
Useful and usable are the foundations. I care about what comes next: experiences people choose, enjoy and remember. That takes judgment, personality and craft — from the first concept to the last interaction, word and detail.
My work connects human needs with business value: helping people adopt better services, testing assumptions early, and creating experiences that stand apart.
Former employers. Clients. Creative collaborations. A selection of the organisations I’ve worked with through Blaut and other companies.
Four examples of my work across products, services and digital experiences.
I led concept and product design for Oura Advisor, translating biometric data into approachable AI conversations and everyday guidance. From research and prototyping to the details of the experience.
As Design Director on several investor relations UX projects for Sampo Group, I helped clarify the vision, shape digital experiences and connect stakeholder needs with careful design and implementation.
I led the UX design and prototyping of VR’s ticket vending machines. A physical touchpoint where clarity and an understanding of people’s needs make all the difference.
As UX Lead and co-founder at Birdietime, I worked on a golf coaching platform and apps for global markets — bringing players, coaches and the service experience together.
DESIGN IN THE AI ERA
AI makes it faster to generate, compare and refine ideas. Understanding, judgment and direction become more valuable. Real users reveal what works; expertise helps us decide what to test next.
I work across research, concept development, prototyping and creative direction. I bring business goals and human needs into the same conversation, then explore, test and refine — with care for both the big idea and the smallest detail.
Sometimes it becomes a story.
Sometimes it gets loud.
AALTONEN BROTHERS / TELEVISION
Together with my brother Markus Aaltonen, I develop and write television concepts under Aaltonen Brothers. We developed Tuurenmäki 98, a nostalgic dramedy about growing up at the dawn of the internet, produced by Warner Bros. for Elisa Viihde. The series was nominated for Best Comedy Series at the 2025 Kultainen Venla Awards.
Watch on Ruutu+ ↗
DARK SENTIMENTS / MUSIC
Dark Sentiments is the record label within Blaut. Over the decades, it has been home to music projects including Widescreen Mode, Dog the Dog, Come Sanity, Caro and Mercured.
Widescreen Mode’s Everlasting Bomb is a gold-certified single, with over 2.5 million streams on Spotify.
Everlasting Bomb on SpotifyWords from people I’ve worked with.
Excerpts from LinkedIn recommendations.
“Without him we couldn't have launched the AI Advisor feature when we did, or with as much robustness and polish as it has.”
“Janne's superpowers in projects are related to clarifying the project's vision, goals and scope, selecting creative partners, finding new solutions, and overall management.”
“It’s rare to find someone who can both dream big and make those ideas feel tangible right out of the gate.”
“His creativity when it comes to solving design challenges, coupled with his attention to detail on what it means to design a beautiful user interface and experience, makes him a tremendous asset to our team.”
“Janne's ability to blend empathy, deep expertise, eye for details and business acumen is a valuable asset to any project.”
“As a designer Janne is first and foremost a strategic thinker. Janne will submerge himself in benchmarks to understand what elements make for a state-of-the-art user experience empowering the end-users and supporting the client’s bottom line.”
Excerpts retain the original wording. Roles as listed on LinkedIn.
For ambitious design challenges,
let’s explore what’s possible.